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Foro ARCOmadrid 2021

“Art Fairs in Times of Change”
“Las ferias de arte ante tiempos de cambio”

Friday 9 July
Viernes 9 julio

A one-day talks programme by Talking Galleries for ARCOmadrid 2021
Un jornada de debate de Talking Galleries para ARCOmadrid 2021



This one-day talks program aims to rethink the role of fairs in the art ecosystem that will emerge from the crisis derived from the pandemic. After a year marked by uncertainty, cancellations and virtual initiatives, the art world confirmed that fairs will continue to be an important part of this industry, but in turn revealed the challenges they have in order to adapt to changing times.
What are the challenges that art fairs face in the post-Covid era? How do they adapt to the accelerated digitization of the artistic experience? What fairs do galleries need, and what fair model do we want for the future?
Esta jornada de debate se propone repensar el rol de las ferias en el ecosistema del arte que saldrá de la crisis derivada de la pandemia. Tras un año marcado por la incertidumbre, cancelaciones e iniciativas virtuales, el mundo del arte confirmó que las ferias continuarán siendo una parte importante de esta industria, pero a su vez reveló los desafíos que tienen para adaptarse a los tiempos de cambio.
¿Cuáles son los retos a los que se enfrentan las ferias en la era post-covid? ¿Cómo se adaptan a la acelerada digitalización de la experiencia artística? ¿Qué ferias necesitan las galerías, y qué modelo de feria queremos para el futuro? 

Programme
Programa

Friday 9 July 2021
13 – 17.45 h
Auditorium Foro, Hall 9, Ifema
13.00-14.00
Art Fairs Facing the Digital Challenge”
“Las ferias de arte ante el desafío digital”    
  • Melanie Gerlis, Art Market Columnist & Contributor, Financial Times, London (remote participation)
  • Thomas Schulte, Director, Thomas Schulte Galerie, Berlin
  • Pablo Rodríguez-Fraile, Digital Asset Investor and Art Patron, ESP/Miami
  • Moderator: Montse Badia, Historian, art critic and curator of exhibitions and projects. Co-founder and director of A*DESK

Talk held in English.


15.00-16.00
“The Importance of Fairs in the Art Market To Come

“La relevancia de las ferias en el mercado del arte que viene”      
  • Ilaria Bonacossa, Director, Artissima, Turin
  • Thomas Krinzinger, Director, Galerie Krinzinger, Vienna
  • Moderator: Paco Barragán, PhD, conferencier, coach and curator, Madrid

Talk held in English.


16.00-17.00
“Collecting Practices and Art Fairs”

“Coleccionismo y las ferias de arte”
  • Ella Fontanals-Cisneros, Philantrophist and entrepreneur, President, Cisneros Fontanals Art Foundation-CIFO, Miami
  • Dani Levinas, Chairman of the Board of Trustees at The Phillips Collection, Washington
  • Álvaro López de Lamadrid, textile entrepreneur and art collector, Barcelona
  • Moderator: Agustín Pérez Rubio, Historian, teacher, researcher and independent curator, Madrid

Talk held in Spanish


17.00-17.45
“Art Market Trends, 2021 and beyond”
“Tendencias del mercado del arte, en 2021 y más allá”

A recorded presentation by Clare McAndrew, Managing Director, Arts Economics, Dublin
Followed by a conversation on “The Spanish Art Market” with:

  • Llucià Homs, Director, Talking Galleries
  • Marta Pérez Ibáñez, researcher and teacher, Madrid

Talk held in English and Spanish

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