“Social Media Strategies for the Arts”

Online Intensive Course delivered with Sotheby’s Institute of Art

July 12 – 16, 2021

Register here now

Talking Galleries is proud to partner with Sotheby’s Institute of Art in London for the first time to deliver an online intensive course specifically conceived to provide students with the social media skills that are recognized and wanted around the art world.
This partnership provides us an exciting opportunity to strengthening our mission in fostering the sector’s professionalization and thus expanding the educational initiative we launched in April 2019 for practitioners and future gallerists.
With this new course, we aim to be an addition to Sotheby’s institute of Art’s offerings by bringing our area of expertise and connecting students with prominent professionals with broad experience working within the art industry.
Join our invited tutors to discover the social media trends that are shaping today’s arts landscape.


Social media has redefined the art world, changing our interaction and experience with art. Through a series of five expert-led lectures, this intensive course will introduce students to tools and techniques used to run engaging social media campaigns for art intuitions and businesses. It will provide practical knowledge to develop, and enhance the use of social media platforms for a broad range of applications. This includes marketing, content creation and curation.
It will also highlight new careers and professional skills that have emerged in the arts sector as a direct result of these developments. For example: communicating and enhancing the image of a museum, gallery or other arts initiative, or selling art through virtual social channels. The course is designed for anyone interested in digital marketing, and wish to update or build a social media presence in the art industry arena.


Monday 12 July – 6 p.m. – 7:30 p.m. GMT
“Marketing in a ‘Clicks & Mortar’ World”
Rebecca Taylor, Arts and culture strategist, London
Tuesday 13 July – 6 p.m. – 7:30 p.m. GMT
“How to Tell Your Story Online”
Ossian Ward, Content Director, Lisson Gallery, London
Wednesday 14 July – 6 p.m. – 7:30 p.m. GMT
“Follow or Be Followed: Engaging New Audiences”
Jesse Ringham, Head of Brand and Audiences, Serpentine Galleries, London
Thursday 15 July – 6 p.m. – 7:30 p.m. GMT
“How to Get the Most from Instagram”
Kristina Kulakova, Content and communications expert for the art world, Vienna
Friday 16 July – 6 p.m. – 7:30 p.m. GMT
“Making Business Through Social Media”
Joe Kennedy, Co-Founder, Unit London

The Details

Course Dates & Fees:
July 12 – 16, 2021
Monday – Friday
6 p.m. – 7:30 p.m. GMT
(1 p.m. ET / 10 a.m. PT)

Course Fee: £595

Registrations should be made through Sotheby’s Institute of Art’s webpage.
Click here to register.
Contact us at talking@talkinggalleries.com or directly with the SIA’s team at online@sia.edu.
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