Elisabet Pueyo Sala-Bellsolell holds a degree in Information and Communication Science and History of Art from the Autonomous University of Barcelona.

Her professional career has focused on the fields of communication and direct and relational marketing for mass consumption brands as well as for public institutions and entities. Before joining the Museu Nacional as the head of marketing, she had previously worked at OgilvyOne as the head accountant, leading strategic projects and implementing customer canvassing and loyalty, and branding programmes for large customers.

She is currently the head of Marketing and Promotion at the Museu Nacional, in a new phase where the museum is turning towards national and international tourism promotion through a strategy based on offering the museum’s collection and services as adequately and attractively as possible for specifiers and professionals in the sector, so as to improve the museum’s performance and value contribution to current and potential visitors.