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JiaJia Fei is a digital strategist with a decade of experience working at the intersection of digital marketing, branding, web, mobile, and social media content strategy for art and culture—making museums and cultural organizations more accessible through technology. She currently serves as the Director of Digital at the Jewish Museum in New York City, where she became the founding director of the Museum’s first digital department in 2016. Prior to joining the Jewish Museum, JiaJia served as Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, bringing modern and contemporary art to a global online audience through award-winning digital initiatives. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured on the impact of art and technology worldwide.