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Erica Siu is one of Sutton’s founding team in Hong Kong, processing more than a decade’s global communications experience in the industry of arts and culture, lifestyle and hospitality. Prior to Sutton, she worked for a local PR agency, where she launched and led campaigns for ART HK, laying the foundation of the fair prior to its acquisition by Art Basel. At Sutton, she launched Art Basel’s first presence in Asia and leads the Asian press outreach for Art Basel’s three shows. She also directs campaign for galleries, museums, not-for-profit institutions and corporate clients on their arts initiatives, building brands in Asia and delivering global campaign.