Jal Hamad studied Physics at UAM and later graduated in Audiovisual Communication at the UEM. At age 24, he started up a digital agency specialized in the luxury industry, working in the last 20 years for clients such as LVMH, Inditex, Audemars Piguet, Hermès and L’Oréal. In 2011, he co-founded Sabrina Amrani Gallery in Madrid, bringing in his expertise in the digital world to the venture. The gallery represents artists across East and West, paying special attention to new voices emerging in the Global South, and has a strong digital presence. In January 2019, the gallery inaugurated a 600 sqm second space in Madrid.