CÓMO ATRAER PÚBLICOS A LAS GALERIAS ESPAÑOLAS / HOW TO ENGAGE VISITORS TO THE SPANISH GALLERIES
Bel Natividad, Director of Marketing and Publics, MACBA, Barcelona
Carles Casals, Co-Director, L’Arcada Galeria d’Art, Blanes and Chair of Gremi de Galeries d’Art de Catalunya
Tuesday Jan 17
15:15–16:15h | Conversation
The engagement of new visitors is one of the main challenges of art galleries. How to bring contemporary art to the general public and encourage art collecting in new generations is a concern for many Spanish and Catalan galleries. “Marketing can help us attract new audiences, but above all, it can help us to know each other better and to value our existing customers better.” Bel Natividad, current Director of Marketing and Publics at the MACBA, proposes a presentation aiming to explore a series of strategies and actions that can contribute to effective visitor engagement.
In collaboration with the Gremi de Galeries d’Art de Catalunya (GGAC)