SOCIAL MEDIA. ANALYSING YOUR INVESTMENT
Using social media as a marketing tool can enable small businesses to further their reach to more customers. Effective social media marketing can help with a number of goals, such as increasing website traffic, creating a brand identity and positive brand association, or improving communication and interaction with key audiences.
As it is for major art organizations as museums, festivals or theaters, online marketing has become a priority for many galleries. But what is exactly the function of social media for a gallery? How to measure the success? Which is the target audience, and how can it be reached on social media? How can galleries manage this task given their limited staff, resources and time?
Through their conversation Jesse Ringham, Director of Digital at SUTTON and Ossian Ward, Head of Content at Lisson Gallery, will offer both a thoughtful reflection and practical guidance on how galleries can adapt to the changing cultural marketing landscape in the digital era.
Jesse Ringham will share his expertise in implementing innovative use of digital marketing media for cultural organizations, such as the Tate, where he was Digital Communication Manager for over six years. Ossian Ward will discuss his background in journalism as a way to enliven material for social media, while exploring the language, etiquette and possibilities for innovation using real-world examples.